Using the right set of tools in your business is crucial. This is true if cash flow is low. Most of these tools are available online. Whilst most of the tools are free you do have to spend some cash to start seeing results.
Below are 7 selected tools and services I think would make you effective:
Millions of people use Skype everyday and I am one of those. I use Skype for both business and personal calls and to share files in a business meeting. Skype started as a free video and voice calling application.
But you can use Skype to make calls to landlines and mobile phones at a low rate. You can take collaboration to another level, share your computer screens, send photos and files of any size, all whilst on a call. Your Customers will feel a sense of personal touch and connection. Also, you will be more productive with your team especially if they work remotely, by using Skype.
Skype is free but they offer a premium paid version. You can now use Skype on the Web.
- Use WeTransfer
WeTransfer is a free online file transferring platform for sending your big files free of charge to anyone anywhere in the world. I find this service very useful and fast unlike DropBox and Google Drive where registration and setup is required. With WeTransfer you simply upload your files up to 2GB at a time and transfer to your desired email.
This service saves you lots of time and storage. Files are transferred over a secured HTTPS connection and WeTransfer only keeps the file for a 2-weeks period and your file deleted off their server forever.
This free service is awesome, if you send file a lot to your clients or customers you should try it out. www.wetransfer.com.
If you are looking for a comprehensive guide on sending large files, thankfully there is comprehensive guide put together by Rahul Dasgupta on Cloudwards.net
- Send Newsletters Using Mailchimp
Many organizations and businesses all over the world use mailchimp everyday to send out Newsletters. This article was sent to you using mailchimp if you’re reading this in your email. Mailchimp is an incredible tool for keeping in touch with your customers constantly.
It is important for your customers to keep hearing from you even if it is weekly or monthly. Mailchimp allows you to build a mailing list of up to 2,000 contacts and you can email them everyday using mailchimp. If you are not already using mailchimp, you should start today. www.mailchimp.com
- Use PowToon Presentations
PowToon is revolutionary and simply amazing, plus it is easy to use. When you want to communicate a clear message or tell a compelling story but don’t know how to go about it, PowToon is the answer.
When you have business meetings or business presentation, rather than using good old powerpoint, use PowToon. Engage, explain and and sell with impact using just a short, simple PowToon.
They’re proven to be more effective than any other form of video or text communications to grab attention in the workplace. (source: http://www.powtoon.com).
With over 7 million users around the world, it can’t be wrong). www.powtoon.com
- Get a Website
As at December 2015 (over a month ago), the world’s population of Internet Users has risen to 46.4% compared to 0.4% when the world wide web was launched in 1995. Asia has the highest percentage of Internet Users with Africa on the 4th position while North America is ranked 5th. (Source: http://www.internetworldstats.com/stats.htm).
This is an incredible statistic that is noteworthy. It is not arguable that North America has more access to internet infrastructure than Africa, yet Africa is leading in internet usage than North America. This fact presents a tremendous business opportunities to business not just in Africa but all over the world.
There is never a better time to take your business online than now. Businesses and organizations that have websites will definitely do better than those not online.
Investing on getting your business online will give you good return on investment.
- Get Google Analytics
Now that you have a website, you have registered your presence online, what’s next? One of the next line of action you must take is to sign up for Google Analytics.
Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.
Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources.
Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact. If you really want to make informed business decisions you should begin to use Google Analytics.
Google also offer free analytics education so you have all the help you need to get started. http://analytics.google.com
- Get Active on Social Media
If you get serious about using social networks as much as you get serious about building your business you will realize that getting serious about social networks is actually getting serious about your business.
The Power of Social Networking (Stat)
The power of social networking is such that, the number of worldwide users is expected to reach some 2.5 billion by 2018, around a third of Earth’s entire population. An estimated half a billion of these users is expected to be from China alone and approximately a quarter of a million from India. The region with the highest penetration rate of social networks is North America, where around 60 percent of the population has at least one social account. As of 2015, over 70 percent of the United States population had a social networking profile. (Source: http://www.statista.com/topics/1164/social-networks/)
The very first thing you want to do if you have not done it is to actually create and setup your social media accounts like Facebook, Twitter, Instagram and LinkedIn.
I recommend to have at least these four. Once they are up and running, then you need to build your follower-ship organically or through paid ads.
Organically, you can start by inviting all your personal and business contacts to LIKE your facebook page, and follow on Twitter, etc. Once all this is done, then you need to begin to engage your would-be customers on purpose by uploading regular relevant posts.
Thank you for reading to the end. I hope what you have read you will make use of at some point soon if not immediately.
There are many more tools that could have made this list but these 10 are the ones that made it to my list, if you have any other tools please feel free to leave us a comment or send me an email on firstname.lastname@example.org